Great results rarely happen by chance — they come from clear positioning, smart timing, and knowing exactly how today’s buyers think.

 

From the very beginning, our approach for 23 Berkshire Road was rooted in strategy. We looked closely at the buyer profile most likely to fall in love with this home and built a plan that aligned preparation, presentation, and marketing to that audience.

 

That meant guiding our sellers through a series of thoughtful, high-impact enhancements designed to refresh the space without over-investing. A freshly painted interior, updated exterior landscaping, new light fixtures, and a carefully selected appliance package elevated the home’s overall feel while delivering strong return on investment. Every decision was made with purpose — to create maximum appeal without unnecessary expense.

 

We then paired those improvements with a focused market strategy:

• Pricing in the sweet spot to attract serious buyers
• Launching at the optimal moment to capture early momentum
• Showcasing not just the home, but the lifestyle through its hilltop setting and neighborhood amenities
• Using virtual staging to help buyers visualize how the spaces could live
• Implementing targeted marketing that generated over 35,000 search impressions in the first week
• Hosting a full weekend of open houses to convert interest into action

This was preparation with intention — and it set the stage for what followed.

 

 

The market responded quickly and decisively:

• Multiple offers within days
• Sold at 104% of asking
• Quick close with seller-favorable terms
• $347 per square foot, outperforming the town median by $108

 

Sold for: $312,000
Asking price: $300,000

A standout result that reflects what happens when smart enhancements, timing, and exposure work together.

 

 

Beyond the numbers, this transaction carried special meaning. Representing repeat clients who are also dear friends is something I never take for granted. Being trusted with their family home added an extra layer of care to every step of the process, from preparation through closing.

Homes hold stories, and guiding clients through moments like this is one of the most rewarding parts of what I do. This sale marked the close of one chapter and the beginning of another — and being part of that transition is always an honor.

 

 

If you’re considering selling this year and want a plan built around your home, your goals, and your timing, I’d love to help you approach the process with clarity and confidence.

Because the right strategy doesn’t just sell a home.

It creates momentum, protects your investment, and delivers the best possible outcome.